[COMMUNICATED] When he lived in Lakewood, very few people knew of his secret life. When he moved to Eretz Yisrael, even fewer knew of him. His cover was blown after he spoke at Google and was mentioned in Globes. Then he began a weekly column on page one of the business section of the Jerusalem Post, The Israeli’s version of the Wall Street Journal. With recent feature articles in Hamodia’s Inyan magazine and in Mishpacha, Rabbi Issamar Ginzberg’s talents and client roster have become much more widely known.
Having been invited to speak to a group of high level executives from nearly 40 countries at the biannual conference of the Jewish National Fund, Rabbi Ginzberg recalls, “There were booths in the very back of the room with simultaneous translation into four or five languages for the many different participants. I give the JNF credit for shattering stereotypes and having a Charedi Jew with a big black hat and beard up onstage for a group of people, many of whom have preconceived notions about what people who dress ‘ultra orthodox’ are like. I didn’t come to discuss Torah, but instead lectured on ‘behind the curtain of social media,’ and gave them a King’s ransom of value and insights into how and why some people are making fortunes harnessing social media while others are not. Many businesses are spinning their wheels with social media. The owners are frustrated and unable to see how all their tweeting and liking is helping their bottom line…I think I helped explain why that happens.”
“There’s an expression I really like which sums it up; ‘Social media is only free if time has no value.’ The Internet has given us so many free opportunities to advertise that many business people have become averse to spending money to market themselves. They presume that because on social media it is free to promote yourself. However, if you must spend 50 or 100 hours on your free social media platform to get a client out of it, is it really free? Have you calculated a real value for all that time you spent getting that client? You might be unpleasantly surprised at the answer. Even if you are paying yourself minimum wage, the new client would suddenly be one on which you have lost, not made, money on…”
Rabbi Ginzberg has been interviewed for the New York Times, the Washington post, Nasdaq.com, the Wall Street Journal, Consumer’s Digest, Prevention Magazine, Costco Connection, CBS, Fox Business, National Geographic, ABC, AllBusiness, and many other prestigious media outlets. He has a client roster ranging from New York Times bestselling authors, doctors and attorneys, to small business owners from France, Australia, Israel, Japan, Egypt, the Caribbean, The United Kingdom, Canada, Dubai, and across the United States. Rabbi Ginzberg is certainly trailblazing an interesting path, supporting his family while making a Kiddush Hashem.
“I’ve had experiences where I was mistaken for a tzedaka collector instead of keynote speaker,” Rabbi Ginzberg said. “And while I certainly throw in a good story from the Chofetz chaim or the Ben Ish Chai when it’s relevant and proves a good business point, it’s refreshing to the secular world when a Chassid can have a discussion with them which focuses on making money and helping them grow their business than yet another discussion about religion. I’m not here trying to make them frum, but rather to help them and let them see along the way that there is intelligence and friendly personality under the mass of black hats they fear so much because of media stereotypes…”
Having come to the USA for several days, Rabbi Issamar Ginzberg is coming to Lakewood on Monday, August 31s
Rabbi Ginzberg will also be joined by Shmuli Rosenberg of fwd/NYC Marketing. Shmuli is an award winning music and film producer as well as a leading marketing authority. His work has been aired on 770WABC, CBS, Fox, NBC, Nickelodeon, The Cartoon Network, and more. In less than two years, fwd/NYC has quickly become one of the most sough after boutique marketing firms in the region. Fwd/NYC work has been used by Fortune 500 companies including Johnson and Jonson, GM, Morgan Stanley, Publix, Whole Foods, and more. Shmuli has lectured for marketing students and professionals across the country and will be sharing an inside view in marketing strategies, and how to use video and new media for more effective marketing.
Also presenting is Alex Medjuck of Ads Done Right. Alex is a sought after Advertising and Social Media Consultant helping his clients maximize their advertising dollars. Alex works with almost every major Jewish Media outlet, including The Yeshiva World, The Lakewood Scoop, The Lakewood Weekly, AMI, Mishpacha, Bina, Yated, Hamodia, Zman, TCM – Zev Brenner, and more.
With hundreds of satisfied testimonials from business owners and executives around the world, this is the very first time this seminar is being done in Lakewood, and is backed by a 100 percent satisfaction guarantee. “I don’t do these seminars to make money off them… By the time the organizers pay for all the expenses, there isn’t much left of the $179 to make it worth my while,” he said. “I do them because I can help the tzibbur in a highly leveraged way, many at a time, while introducing myself to all the attendees, and their spheres of influence… Some of my most long-term clients came from seminars or referrals from the seminars. It’s all content, no fluff… A heavy dose of practical takeaways for how to market your product or service, how to get people to pay you more money for what you do, how positioning works to be #1 in the minds of your prospects for what you do, and how to use simple but highly profitable techniques both online and in the old fashioned media to accomplish a tremendous amount with a small budget… I’ve been able to help thousands, and here is my chance to give back to the Lakewood community, to which I have such gratitude and good memories. I look forward to seeing old and new friends there and helping them increase their income tremendously. Whether a new business just starting or an exiting one that needs strategic direction, this is not something a serious business owner or salesperson should miss!”
Another feature of this seminar is the presence of representatives of many of the frum media publication who will be on hand to discuss your personal needs. There will be great food, and great networking opportunities. This is an event you do not want to miss.
There is limited space available, so register now at www.eveningwiththepros.com