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Our ‘Click it & Lick it’ campaign is in full swing! Wear a helmet – get a free Sprinkles ice cream coupon!

The Lakewood Scoop’s original ‘Click-it & Lick It’ program – back for the 5th year – is in full swing! It’s simple – wear a helmet and get a coupon for a free ice cream!

Here’s how our campaign started:

TLS recognized the need for increased awareness and safety in regards to helmet-wearing in Lakewood, so we decided to do something about it. But since summonses can’t be issued, we figured a treat would do the trick.

As a result, the first of its kind ‘Click-it and Lick it’ was born – founded and sponsored by TLS.

Patrol officers from the Lakewood Police Department are patrolling with bundles of gift cards like the ones pictured, and if they observe your child with a helmet, he or she will be receiving the card for a free kiddie ice cream at Sprinkles (located in the Gourmet Glatt Plaza on Route 9, and in Todd Plaza). It’s that simple!

In addition to the positive reinforcement aspect of the program, we felt the program will also increase the comfort level of children when approaching police officers to report a crime, suspicious behavior, or G-d forbid if the child is lost.

IMPORTANT NOTICE TO PARENTS: This program is specifically being done in conjunction with the Lakewood Police Department for security and safety reasons. Cards will ONLY be given out by patrol officers in a MARKED police car. No private citizens whatsoever will be distributing these cards. Children should be told never to approach a stranger’s vehicle – even if he or she claims to be from the Law Enforcement community. If you see someone other than a police officer attempting to give a child the ice cream card, please report it to the LPD & TLS immediately.

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